Müller GmbH
52mueller-sanitaer.de
6h ago
// FEATURES
Each of these works on its own. Together they replace the patchwork of CRM + sequencer + spreadsheet + directory most outbound teams stitch together.
Müller GmbH
Bevern · Sanitär · 8 emp
Schmidt Bau
Holzminden · Bauunternehmen · 22 emp
Weber Elektrik
Stadtoldendorf · Elektro · 5 emp
Becker Dach
Bodenwerder · Dachdecker · 12 emp
Lehmann Sanitär
Holzminden · Sanitär · pending
01 — DISCOVERY
Public registries, geofenced web search, business directories — pulled and cross-checked weekly. Each lead is enriched from its imprint, so you see the owner’s name, not a generic info@ address.
Source-aware
Chambers of commerce, IHK, Google Maps, niche directories. Add your own.
Imprint enrichment
Owner, founding year, phone, email — from the legal imprint, not from a marketing page.
Sperrliste-aware
Existing customers and competitors get filtered before they hit the board.
Scheduled refreshes
New leads land every Monday morning, automatically.
Discovered
Müller GmbH
52mueller-sanitaer.de
6h ago
Schmidt Bau
47schmidt-bau.de
Mon
Lehmann Sanitär
38lehmann-holzminden.de
Mon
Reaching
Becker Dach
86becker-dach.de
Thu
Lindner KFZ
64kfz-lindner.de
2d
Won
Krause Tischlerei
92krause-holzwerk.de
1w
02 — BOARD
Kanban with statuses your team actually uses. Activity timeline per lead. A route view that groups your Thursday by PLZ so the field day compounds.
Status pipeline
Discovered, researching, contacted, meeting, won, lost. Customisable per vertical.
Activity timeline
Email, phone, LinkedIn, in-person — one log, sorted by lead.
Route view
Filter by status + visit-this-week, group by PLZ cluster, drive less.
Changelog
Every change attributed and timestamped. Onboarding new team members takes minutes.
handwerk-uwg-v3
linkedin-connect-v2
phone-followup-v1
default
03 — OUTREACH
Email opens your client with a draft. Phone tracks the call without dialling for you. LinkedIn templates the note, you send. In-person logs the visit. Every variant runs as an A/B test by default — winners get more traffic next cycle, losers retire.
Per-vertical, per-channel variants
Sie-Form for DE, plain English for global. Risk angle baked in per gewerk. Each template is a versioned variant the platform A/B-tests against the others.
Full attribution funnel
Sent → accepted → replied → Termin → won — logged per variant, per channel, per vertical. You see which subject line pays, not just which one opens.
Engagement-gated escalation
Phone call only after the email moves. §7 UWG default sequencing. Banner warns if you try to skip a step; nothing auto-sends in your name.
Auto-promote winners
When a variant beats the baseline by >2σ over the cohort, the agent shifts traffic toward it on the next run. Losers stay flagged for review, not silently killed.
In-person mode
Walk-in, business-card scan, voice note, on-the-go. The visit lands on the same activity timeline as the email and call.
Becker Dach
quiet 73dbecker-dach.de
draft assistant
Win-back — reference the site relaunch, attach the integration shot.
„Hallo Herr Becker, ich habe gesehen, dass Sie Ihre Sanierungs-Seite neu aufgesetzt haben — genau dafür …“
Krause Tischlerei
quiet 41dkrause-holzwerk.de
Hoffmann Bau
quiet 120dhoffmann-bau.de
Lindner KFZ
re-engaged 2d agokfz-lindner.de
04 — RE-ENGAGEMENT
Every prospect who ghosted or said “not now” drops into a warm pipeline instead of a graveyard. Castia watches each one for a buying signal — a site relaunch, a new hire, fresh funding — and surfaces the moment to walk back in. Then a draft assistant writes the win-back with you.
Signal-triggered surfacing
Site changes, LinkedIn hiring, funding announcements — the moment a dormant lead moves, it resurfaces with the reason attached.
One-click stage moves
Push a lead through the win-back lane — imported → signal detected → contacted → re-engaged — straight from the card, no drawer.
A draft assistant that takes direction
Brief it like a colleague: “reference their relaunch, attach the integration shot.” It writes the email and pulls in your screenshots and mockups.
Accept, then push to Gmail
Approving a draft overwrites the step-1 sequence and drops it into your Gmail drafts, images inlined. Nothing sends in your name without you.
Becker Dach · Erstgespräch
Morgen · 14:00 · 30 Min · K. Becker + du
Prep · assembled by the agent
Talking points
Wasserschaden-Risiko, Werkstatt-Flotte, regionale Referenzen
Objection prep
„Zu teuer“ → ROI nach 2 Schadensfällen/Jahr
Competitor context
Heute: Excel + Telefonliste, kein CRM
Pitch angle
Von Zettelwirtschaft zu einem Board in 8 Wochen
After the call
Interesse an Schadens-Tracking; Budget vorhanden, Entscheidung in Q3.
Pilot mit einem Werkstatt-Standort, Start nach dem Sommer.
05 — MEETINGS
Calendar invites sync in and match themselves to the right company. Before the call, Castia assembles the brief from the lead’s own history; a notetaker sits in and turns the conversation into notes and a follow-up draft — so the work after the call is review, not reconstruction.
Calendar-synced, auto-matched
Each invite becomes a meeting row, matched to its company by domain. No manual linking, no copy-paste.
Prep assembles itself
Talking points, objection prep, competitor context, and a pitch angle — drawn from the lead’s activity, not pieced together across five tabs at 13:55.
A notetaker takes the call
It joins automatically and turns the conversation into a summary, the decisions made, and a clean action-item list.
Follow-up, pre-written
The same transcript drafts your follow-up email. Review, edit, and send from the meeting page minutes after you hang up.
Müller GmbH heute besucht, Termin im Herbst.
Status auf “meeting booked” gesetzt. Folge-Termin am 14.09.2026 angelegt. Wollen Sie eine Vorbereitungs-Mail eine Woche vorher?
Ja, mit Risiko-Quickcheck Sanitär.
Vorbereitungs-Mail gespeichert. Risiko-Anker: Wasserschaden, Werkstatt, KFZ-Flotte. Versand 07.09.2026.
06 — AGENT-MODE
No forms, no field-by-field updates. The agent reads what you wrote, updates the right records, schedules the right follow-up, and surfaces the next move.
Plain-language input
DE, EN, mixed — speak the way you’d brief a colleague.
Multi-step actions
One sentence can update a lead, schedule a follow-up, and queue a mail.
Playbook-aware
The agent knows the sequence for your vertical and won’t skip steps.
Reversible
“Undo last action” works. Nothing gets shipped without your sign-off.
§7 UWG email-first sequencing
ONFirst touch via email with mutmaßliches Interesse claim. Phone follow-up gated on engagement.
0 violations · 90 days
DSGVO Art. 6 (1) lit. f basis
ONLawful basis logged at lead creation. Per-event consent record per lead.
1,284 events logged
Sperrliste pre-filter
ON14,237 entries. Refresh weekly. New leads checked before they hit “to research”.
last sync · Mon 06:14
Cold-call banner
ONWarning shown if a B2B call is logged before any engagement signal exists.
3 warnings this month
07 — COMPLIANCE
§7 UWG sequencing, GDPR Art. 6 logging, BaFin-aware workflows for regulated verticals. The platform enforces them; the user doesn’t have to remember them.
§7 UWG sequencing
Email first; phone after engagement signal. Banner warns if you try to skip.
Consent log
Each lead has a per-event log. Inbound consent is timestamped and attributable.
Sperrliste enforcement
Existing customers and competitors never enter the funnel.
DSGVO-ready exports
Auskunft and Löschanfragen handled in minutes, not days.
discover-handwerker
Wöchentlicher Pull aus IHK + lokalen Verzeichnissen. Filter: Holzminden + 30km, Sanitär/Bau/Dach.
0 6 * * 1
enrich-impressum
Owner, Telefon, E-Mail aus dem Impressum. Skip wenn schon enriched. Max 50 Leads pro Run.
*/5 * * * *
weekly-digest
Phase C: Sammelt Aktivität der Woche → Mail an Vertriebsleitung. Pause wenn Backlog > 50.
0 17 * * 5
stale-followup
Findet Leads ohne Touch in 14d und schiebt sie auf 'Follow-up due'. §7 UWG Banner aktiv.
0 8 * * *
08 — SCHEDULER
Discovery refreshes, enrichment, weekly digests, follow-up reminders, LinkedIn pending checks. Cron-driven, retried on failure, observable in one place.
Cron-driven jobs
Skill-as-a-job: define a prompt, set a schedule, watch it run.
Run history
Every run logged with output, timing, and replay button.
Retries & circuit breakers
Failed jobs retry; persistent failures pause the queue, not the platform.
Manual triggers
Run any job on demand from the UI when a discovery batch can’t wait til Monday.
Handwerk · Niedersachsen
B2B field sales · Sanitär · Bau · Dach · KFZ · 8-week cycle
Composes
Maklerbüros · DACH
Versicherungs- & Hypothekenmakler · Sie-Form · Termin-orientiert
Composes
Recruiting · Tech-DE
Senior Engineers · Berlin/München · Referral-first
Composes
D2C · Founder Reach
Brands €1–10M · Founder · Partnership offer
Composes
09 — BLUEPRINTS
A skill is one thing the agent can do — discover, enrich, sequence, digest. A blueprint is what your team actually runs: a vertical-shaped composition of skills, templates, compliance defaults, and scheduler triggers, versioned and self-learning. You don’t buy skills. You buy the blueprint that runs them.
Composes skills into a playbook
One blueprint = a discovery query + an enrichment shape + a sequence + a compliance preset + scheduler triggers. Edit the blueprint once, every run inherits.
Self-learning between runs
Each cycle feeds reply, accept, and Termin metrics back into the templates. Phrases that converted on Tuesday are reused next Tuesday. Sources that bounced get downranked before the next discovery run.
Versioned and reversible
Blueprints are tracked v1 → v2 → v3 with deltas like “+18% reply vs v2 · 14d”. If a new version regresses, the agent rolls back automatically.
Per-vertical defaults built in
Sie-Form for DE, EN for global. §7 UWG sequencing baked in for German B2B. BaFin guards on regulated verticals. You inherit the right defaults the moment you stamp out a new blueprint.
// VS THE ALTERNATIVES
| Capability | CRM | Sequencer | Spreadsheet | Castia |
|---|---|---|---|---|
| Auto-discovers prospects | — | — | — | Yes |
| Multi-channel activity log | Partial | Email only | — | Yes |
| §7 UWG sequencing built-in | — | — | — | Yes |
| Plain-language steering | — | — | — | Yes |
| Route view by PLZ | — | — | Manual | Yes |
| Per-vertical playbooks | — | Templates only | — | Yes |
| Re-engages quiet leads on a signal | — | Time-based only | — | Yes |
| Auto-preps meetings + writes follow-up | Manual notes | — | — | Yes |
| Stores deals after-the-fact | Yes | — | Sort of | Sends to your CRM |
// PILOT SHAPE
We co-build the playbook for your vertical, run it on a real territory, sit with the data at week 4 and week 8. If it works, we scale. If it doesn’t, you’ve learned what doesn’t work and we both walk away.